You are tasked with designing an advertising banner for Teletalk, a mobile operator, to promote their new mobile package aimed at young professionals. The package includes unlimited data, free calls to other Teletalk numbers, and a special discount for the first three months.
Requirements:
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Banner Size: The banner should be designed for both digital (e.g., social media) and print formats. Specify the dimensions for each format.
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Target Audience: Young professionals aged 25-35 who are tech-savvy and value connectivity.
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Key Message: The banner must clearly communicate the benefits of the new package, including:
- Unlimited data
- Free calls to Teletalk numbers
- Discount for the first three months
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Visual Elements: Incorporate Teletalk's branding elements (logo, color scheme) and suggest imagery that resonates with the target audience (e.g., young professionals using their phones in social settings).
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Typography: Choose fonts that are modern and easy to read. Ensure that the hierarchy of information is clear.
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Call to Action: Include a compelling call to action that encourages viewers to sign up for the new package.
Deliverables:
- A digital mockup of the banner in both formats (digital and print).
- A brief explanation (200 words) of your design choices, including color scheme, typography, and imagery.
Evaluation Criteria:
- Creativity and originality of the design
- Clarity of the message and information hierarchy
- Effective use of branding elements
- Overall visual appeal and professionalism
Note to Students: Be prepared to present your design and explain your thought process during the evaluation.
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